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Held annually in Dubai since 1996, Beautyworld Middle East is the Middle East's leading international trade fair for the beauty products, perfume, hair care, and wellness sectors. It opens its doors at the Dubai World Trade Centre from 6-8 October 2026. Bringing together 1,966 exhibiting companies and 71,439 professional visitors in its 2024 edition, Beautyworld Middle East showcases all components of the beauty industry under one roof, from cosmetics and skincare to perfumes and aromatherapy, hair care and styling to nail and beauty technologies, wellness and spa solutions to packaging and raw materials. The 2026 edition is set to be a landmark event, celebrating Beautyworld Middle East's 30th anniversary in the Middle East. For Turkish cosmetics and beauty companies looking to access the beauty sector, one of the fastest-growing market segments in the MENA region, it is the most critical Middle East platform of the year. As Delta Expo Travel Agency, we undertake the entire organization for participation from Turkey, including hotel, flight, and transfers.
| Information | Detail |
|---|---|
| Fair Name | Beautyworld Middle East 2026 — The Middle East's Leading Beauty, Perfume, and Wellness Exhibition |
| Dates | 6–8 October 2026 (Tuesday – Thursday) |
| Venue | Dubai World Trade Centre (DWTC), Sheikh Zayed Road, Dubai, UAE |
| Organizer | Messe Frankfurt Middle East GmbH |
| Sectors | Cosmetics and skincare, perfumes and aromatherapy, hair care and styling, nail and beauty technologies (BeautyTech), wellness and spa, sun protection products, oral care, nutritional supplements, packaging and raw materials, professional beauty equipment |
| Special Events | Beautyworld Middle East Awards | Next in Beauty Conference | Next in Fragrance | Signature Scent | BeautyTech Show | Front Row | School Masterclass | Premium Club (invitation-based) |
| Visitor Profile | Distributors, importers, retail buyers, salon owners, beauty specialists, makeup artists, cosmetologists, influencers, franchisors |
| 2024 Figures | 1,966 exhibitors | 71,439 visitors |
| 2026 Expectation | 2,400+ exhibitors | 75,000+ visitors | 130+ countries |
| Market Access | UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Egypt, and all MENA markets |
| Frequency | Held annually in Dubai in October. 30th year since 1996. |
| Transportation | 10 km to Dubai International Airport | Direct metro access to DWTC | Central location on Sheikh Zayed Road |
| Visa | Dubai visa is required. Only holders of green (service) passports can enter without a visa. |
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[ FLIGHT TICKET ] THY and Emirates flights are available from Istanbul Airport to Dubai International Airport (DXB). Flight duration is approximately 4.5 hours. |
[ HOTEL ACCOMMODATION ] 3-5 star hotel alternatives near DWTC or in Dubai city center. Due to Beautyworld in October, Dubai hotels fill up quickly; early booking is recommended. |
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[ TRANSFER ] Dubai Airport — hotel — DWTC private vehicle transfers. The exhibition center is directly accessible by metro. |
[ DUBAI VISA ] Preparation of necessary documents and consultancy service for the Dubai visa application process. Green passport holders can enter without a visa. |
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[ FAIR ACCREDITATION ] Beautyworld Middle East 2026 professional visitor registration and entry pass organization. |
[ 7/24 SUPPORT ] Our WhatsApp support line is active throughout your trip. With 30 years of experience, we are with you every step of the way. |
