The State of the Sector in 2026
In 2026, the confectionery and snacks sector comes together in Dubai, a hub of global trade. ISM Middle East 2026 Dubai will open its doors at the Dubai World Trade Centre on September 15-17, 2026. This fair is regarded as the leading B2B fair of the Middle East and Africa region.
ISM Middle East Dubai Data: Figures and Trends
ISM Middle East Dubai is a platform that brings together more than 200 exhibiting companies from 37 countries along with distributors, importers and retail buyers from all over the world. The fair offers the entire spectrum of the sector, from chocolate and cocoa products to sugar and jelly confectionery, from biscuits and wafers to organic and functional snacks, and from bakery products to Middle Eastern specialties such as dates and halal foods.
Exhibition Area
Considering that Dubai is a hub of global trade with confectionery and snack imports exceeding 880,000 tons in 2024, ISM Middle East is the most critical platform for the Turkish confectionery sector to expand into MENA markets.
Turkey's Position in the Sector
Turkey is regarded as an important player in the confectionery and snacks sector. ISM Middle East Dubai offers Turkish companies the opportunity to expand into global markets. The fair helps Turkish companies increase their exports by bringing their products together with international buyers.
- The opportunity for Turkish companies to expand into global markets
- Increasing exports by bringing products together with international buyers
- Following the trends and developments in the sector
Forecast for the Next 3 Years
The confectionery and snacks sector is expected to grow over the next 3 years. ISM Middle East Dubai will play an important role in this growth. The fair will help companies in the sector increase their exports by bringing their products together with international buyers.
Opportunity Map
ISM Middle East Dubai offers Turkish companies the opportunity to expand into global markets. The fair will help companies in the sector increase their exports by bringing their products together with international buyers. The opportunity map below shows the opportunities the fair offers.
| Opportunity | Description |
|---|---|
| Expanding into Global Markets | The opportunity for Turkish companies to expand into global markets |
| Increasing Exports | Increasing exports by bringing products together with international buyers |
| Following Trends in the Sector | Following the trends and developments in the sector |
Transport and Accommodation
Dubai is a city that offers convenience in terms of transport and accommodation. Dubai Airport is located close to the city center. The hotel districts are also located close to the city center.
| Transport | Accommodation |
|---|---|
| Dubai Airport | Hotel districts close to the city center |
Past Editions
ISM Middle East Dubai delivered a successful performance in its past editions. The table below shows some data from past editions.
| Year | Date | Exhibitors | Visitors |
|---|---|---|---|
| 2022 | September 14-16 | 150 | 10.000 |
| 2023 | September 13-15 | 200 | 12.000 |
Entering the Sector with Delta Expo
Delta Expo makes it easy for Turkish companies to attend ISM Middle East Dubai. To get information about the fair tour package and prices, click here.
Frequently Asked Questions
What are the dates of the fair?
The dates of the fair are September 15-17, 2026.
Where is the fair located?
The fair is located at the Dubai World Trade Centre.
Who is the organizer of the fair?
The organizer of the fair is Koelnmesse.
What is the number of visitors to the fair?
The number of visitors to the fair is 10.000.
What is the number of exhibitors at the fair?
The number of exhibitors at the fair is 200.
How many m² is the exhibition area of the fair?
The exhibition area of the fair is 150.000 m².
What type of visa is required for the country?
The type of visa required for the country is a United Arab Emirates visa.
ISM Middle East Dubai offers Turkish companies the opportunity to expand into global markets. The fair will help companies in the sector increase their exports by bringing their products together with international buyers. - Industry Expert
This content was prepared by Delta Expo Fair Experts. TürSAB Certificate No: 3970 | 30+ years of fair tour experience.


